When you are starting a new business, or rebranding an existing one, choosing the right colors is crucial. The colours you choose will represent your brand, and will be seen by potential customers everywhere from your website to your social media pages. So how do you pick the right colours? Here are three pointers to help you get started!
1. Know what you want to achieve with your colours.
First, know what you want to achieve with your colours. Do you want to appear friendly and approachable? Or professional and trustworthy? Different colours can evoke different emotions in people, so it’s important to choose ones that align with the feeling you want your brand to convey.
2. Understand how each colour affects people’s minds.
Second, understand how each colour affects people’s minds. For example, red is often associated with energy and excitement, while blue is more calming and serene. Consider what each colour says about your brand, and whether it fits with the image you’re trying to create.
3. Allow your brand to develop.
Finally, allow your brand to develop. As your business grows, your colours may evolve along with it. Don’t be afraid to experiment and try out new combinations until you find something that feels right for your company. With a little trial and error, you’ll eventually find the perfect palette for your business!
But How?
1. Understand feeling of branding
Thinking about the feeling you want your brand to evoke. Do you want to be seen as professional and trustworthy? Then consider using blue. Want to be seen as fun and approachable? Then think about using yellow or orange. Knowing what emotion you want potential customers to feel when they see your colours will help you narrow down the options.
2. Refer to other big brand
Look at some of your favourite brands and see what colours they use. What do those colours make you feel? If you love the way a certain colour makes you feel when you see it used by another brand, chances are it will have the same effect on potential customers seeing it representing your brand.
3. Research about colors
Took some research and don’t forget that different cultures associate different meanings with different colours. So if you are targeting a specific culture or region with your marketing, it’s important to research what colours are associated with positive feelings in that culture.
Conclusion
Now that you know these three pointers, it’s time to start exploring colour options for your brand! A great way to do this is to create a mood board with a variety of colours that you are drawn to. Once you have your mood board, you can start playing around with different colour combinations until you find the perfect one for your brand. And don’t be afraid to experiment – sometimes the best results come from unexpected combinations! Stay Tuned for more colour combination idea on Artmeet Blog.