We all know the difference between serif and san serif fonts. But how can you tell which one is best for your website? The answer is not as simple as it seems. There are many factors to consider when determining whether to use a serif or san sans font on your site, including readability, size, and style of font. Read more about these considerations in this blog post!
Serif
Serif fonts are traditional and oftentimes seen as more formal. They tend to be easier on the eyes when reading for longer periods of time, making them a great option if your site is going to have lots of writing. Serif fonts include Times New Roman, Georgia, Courier, Cambria, and many others.
San serif
San serif fonts are modern in comparison with their serif counterparts and can be used effectively either by themselves or in conjunction with a larger font family that has both sans-serif and/or serif options available. Some common san sans fonts includes Arial Black, Helvetica Neue Ultra Light & Bold Condensed, etc.
What to consider when picking a font
Readability:
The first thing you’ll want to consider before deciding what font and size to use is readability. Fonts like Comic Sans and Papyrus do not make for easy reading online or offline, so those should be avoided at all costs! If the text looks difficult to read on your computer screen, it will also look unprofessional when printed out as well.
Legibility:
Legibility is where you need to consider the size of your font. If it’s too small, people won’t be able to read it from far away or at a distance – so keep that in mind when picking a typeface and making sizing decisions.
Versatility:
Another thing to consider is versatility. Different typefaces have different uses, so it’s important that you pick one based on what your blog post or website will be about and who it’s aimed for. For example, if you’re writing a blog about the latest fashion trends, sans serif fonts like Helvetica would be best suited as they tend to look more modern and sleek – perfect for high-end brands!
Consistent with your brand identity:
At the end of the day, your typeface should reflect what you stand for and who you are as a brand. If it doesn’t match with your blog’s theme or target audience, then it won’t do any good! Try to stay consistent with whatever font choices you make across all platforms – whether that is on social media or on your physical business card.
The first rule of picking out a nice-looking font is making sure that people can read them easily from far away. This means not using extremely small fonts (such as those found in some eye-catching logos) because they’re just too hard to see when reading an article at arm’s length. The same goes for excessively large fonts – even though it might look nice to have huge words on your blog, you’re just wasting space.
Variation:
When more than one font is picked, remember not to choose fonts that look similar. Pick two distinct font styles able to create a strong contrast. A good font pairing can make your blog designs look professional, whereas a poor pairing will be distracting and lead to confusion.
Conclusion
The fonts you use have a lot to do with the tone of your brand. There are many options out there, but if you’re looking for something classy and modern, sans serif is always a good choice. If you want something more traditional or vintage-looking—or just not as boring as Arial—serifs might be your best bet. But remember, it’s all about personal preference! We hope this article helped shed some light on what font choices will work well for your company logo or other branding materials. Sign up for Artmeet below and stay tuned for our next blog post that talks about the difference between logos vs wordmarks!