Gradient design has been trending for a while now, but it’s not going anywhere. It seems like designers are obsessed with this new trend and they’re using it in all kinds of projects. What is gradient design? Well, let’s take a look at different examples to get an idea of what this popular trend looks like.
What is gradient design?
Basically, it’s a trend that features gradients. It means that designers use the transition from one color to another in their designs. The entire layout can be filled with detailed and colorful gradients or there might just be some small details that have been created using this technique. In any case, if you spot a gradient design, you should know that it’s a popular trend right now. Gradients can be defined as a transition from one color hue to another. This means that any two colors with the same distance between them on the color wheel are able to form a gradient.
Why gradient design is so popular?
There are many reasons why designers use gradients in their designs and we can name just a few of them: first of all, there certainly is the fact that using gradients makes things look more interesting than they might be otherwise. Gradients can be used as backgrounds or they might just appear in the form of some small design elements within a layout. Secondly, gradient designs are visually appealing and catch people’s attention more than plain colors would do. Last but not least, gradients look clean and neat which is why they fit perfectly into modern web and print designs where designers try to keep things simple.
Where gradient design used?
Logo
Gradients may give your logo a distinct feel that helps you stand out from the crowd (plus, because your logo is the face of your company, it’s a great chance to include your brand’s color palette in an imaginative and noticeable way). Use bold colors for a more noticeable effect, or softer hues for a more subtle effect.
Packaging
Packaging is another area where you can use gradient design to achieve a unique look. You could make your products stand out on the shelf or create an attractive, modern feel for your brand (a great way of introducing it to new customers). Think about all those lovely Instagram food shots and how many brands are using gradients in their packaging designs!
Web design
Gradients are often used in web design because of their color richness. However, you need to make sure it doesn’t look too busy or overpowering if your site is text-heavy (they should complement each other). Gradient designs don’t always have to be bright and bold; they can also give a sleek, polished feel to something that might have been quite plain.
Apps
Gradients can be used in apps to take the user on a journey and guide them through something, like an e-commerce app. It’s about taking your customer on a visual journey; guiding their eyes around elements of your design using different shades and tones. This makes it more interesting for the end-user but also gives you opportunities to highlight certain areas of your UI.
Print materials
Gradients are great for print products too, especially if you’re trying to create something that has a modern feel. Even small changes in tone can have an amazing effect on the overall appearance of your design and really help it come alive.
Conclusion
The trend of gradient design is here to stay. It seems like everyone has started incorporating gradients into their designs, but what are they exactly? Gradient colors are created by adding two or more different hues in a gradual transition from one color to another. This creates an effect that’s not too harsh on the eyes and can be used for subtle accents when paired with other brighter colors. If you want to learn more about this trending topic in art, join us next week at Artmeet!