Founded in 1990, La Belle establishes itself in the decorative floral ornament industry in Singapore by producing 24K gold plated orchids that moved on to become one of its niche products and remain to be one of the best sellers among tourists and orchid enthusiasts alike.

Over the years, La Belle's experience in the business of floral preservation has paved the way for more innovative avenues for floral preservation, which continues to inspire the souvenir industry in Singapore.

With our core orchids collection in most attractions, we have increased our merchandise mix to other souvenir categories. We believe design is the soul of the product and we will love to share this with all wanderlust travelers that come to Singapore.