As a marketing graduate, I have a strong understanding of consumer behaviour, market research, and campaign strategy. I have experience working in a team environment and am able to think creatively to develop unique solutions.

StarHub Rewards Executive
• Plan and execute campaigns to drive higher customer engagement and retention on Rewards in StarHub App.
• Collaborated with the Marketing team to create monthly marketing materials, including eDM, social media, push notifications and inbox messages.
• Actively sourced and cultivated new partnerships to reward 800k users on StarHub App.
• Supported handling complaints, resolving grievances and conflicts, or otherwise negotiating with others.

Oregano Trading Marketing Intern
• Plan and coordinate Omart’s social media content calendar, researching upcoming holidays and relevant news
• Manage the company’s online presence across 4 social media platforms, including Facebook, Instagram, YouTube and TikTok to increase followers and strengthen community relationships
• Implemented giveaways, increasing Instagram following by 10% and Facebook engagement by 18% within 2 months
• Supported the creation of marketing materials, including posters, social media and video production