Biography
Andrew is an Art Director with close to 10 years of experience in Digital Media Design and 5+ years of experience in UI/UX related projects. He is committed to solving problems with his clients and is constantly on the lookout for award-winning ideas. He has won a Bronze in Crowbar (Animation) as a student in Nanyang Polytechnic, and also a Gold in w3awards during his time in Mc Cann Worldgroup for GSK client. With a robust background in creative direction, a keen eye for design, and a passion for delivering impactful visual experiences, he is currently on the search for an opportunity to contribute his skills to your esteemed team.
Experience
SENIOR DIGITAL DESIGNER - Mc Cann Worldgroup
Sep 2021 - May 2023, 1yr 8mths

• Worked closely with creative team on ideations for various initiatives and high intensity pitches.
• Extensive work on UI/UX and digital projects that helped contributed to a significant portion of the business and also won a w3awards Gold for GSK.
• Handled multiple shoots for Friso locally and also remotely on overseas campaigns.
• Supervise junior designers on multiple social campaigns for Microsoft.
Clients: GSK, Lumihealth, Friso, Cisco, Microsoft

SENIOR DESIGNER - Kingsmen Creatives Pte Ltd
Jun 2019 - Jun 2021, 2yrs

• Won multiple event & branding pitches for the company.
• Handled multiple large-scale event and worked with 3D teams to execute designs and marketing collaterals for events, museums and exhibitions.
• Learnt to apply digital marketing strategies into creative concepts to boost sales, drive engagement and create awareness for clients.
• Acquired new knowledge on UI-centric softwares and prototyping tools like Sketch and Figma.
Clients: Mopiko, CIMB, Shangri-La, Acuvue, NLB, Lazada

ART DIRECTOR (FREELANCE) - Ogilvy • Hogarth • Sapient • Dentsu • Cheil • etc
Aug 2015 - May 2019, 3yrs 9mths

• Pioneered and designed a brand loyalty program website for Adidas France & Germany (Ogilvy)
• Worked closely with creative teams successfully on multiple pitches, ATL/BTL and also social campaigns.
• Kickstarted Prudential website revamp as a visual designer(UI), working closely with UX and tech teams. (Sapient)
• Part of the team that worked on localising assets in APAC for Samsung seasonal launch. (Cheil)
• Had 2nd overseas working experiences in San Francisco (US), localising assets for Apple seasonal launch. (Hogarth)
• Worked on a digital campaign for ECDA that incorporates ‘Claymation’ style animation, contirbuting to overall direction, character designs, storyline and concept for the campaign. (Ogilvy)
Clients: OCBC, Adidas, Martell, Singtel, Apple, Samsung, Mercedez, Hyundai, ECDA
MULTIMEDIA DESIGNER - DesignRules Pte Ltd
Jul 2013 - Aug 2015, 2yrs 1mth

• Conceptualise and execute designs for marketing campaigns, EDMs, brochures, catalogs, websites and motion graphic videos.
• Worked closely with creative team to understand client’s business needs.
• Learnt about brand guides and successfully designed one that catered to clients specifications and needs.
• Had 1st overseas work experience In Shen Zhen (China) working on Philips PROCO Marketing campaign.
Clients: Philips, Huawei, Bosch, 4 Seasons
ILLUSTRATOR - WDS Global
Feb 2010 - May 2010, 4mths
• Illustrating instruction manuals and creating 360º 3D renders for multiple mobile phone brands.
Clients: Vodafone, Samsung
INTERN - Nanyang Polytechnic
Jun 2009 - Sep 2009, 4mths
• Creating motion graphics introduction video for AMK’s 30th anniversary celebration that was viewed by the Prime Minister and his party.
• Won Crowbar Awards (Bronze) in student’s 3D Animation category.
Skills
Adobe IllustratorVideo EditingPhotoshopAfter EffectsPremiere ProUI & UX DesignFigmaSketchAdobe InDesignLogo DesignSocial Media Design3D Modeling
Male
Singapore
Joined on Nov 2023