Hi!

I’m Shuen, and a graduate from LaSalle College of the Arts with a fashion diploma. 

Always have been intrigued by the fashion world, i would love to be planted and flourished in this particular field. 

Having been in marketing after graduation, gaining real world experience, be it good or bad,  I’ve gained some and lost some. 

I finally took the plunge into entrepreneurship and found great knowledge and experiences within this sphere. 

Thank you.

Best,
Shuen Toh

Trally Pte Ltd (Defunct Tech start-up)
Digital Marketing Apprentice - 9/21 - 3/22 (6 months)
- Figma, GA, Webflow.
- Copywriting of articles & captions
- Management of social media profiles, like LinkedIn, Facebook & Instagram

Fickle Beauty (Defunct Beauty company)
Sales & Marketing - 4/22 - 8/22 (4 months)
- Canva, Splice & Shopify
- Created consistent newsletters, daily marketing content in design and copies.
- Managed website by fixing bugs, writing articles, and taking stock of e-commerce inventories. 
- Lead generation. 
- Managed Instagram with artwork & copies and answering of enquiries.
- Managed stocks, and shipments.
- Occasional beauty therapist. 
- Photoshoots, Videography & editing.

Honest Crafters (Restoration of luxury handbags)
Sales & Marketing (5 months)
- Managed and answering of daily enquiries.
- Closed deals, online and in-person
- Photography, ideation & modelling.

Shuen (Skin) - Beauty Startup
Founder
- Website creation (terms & conditions, layout template, etc).
- Formulation of beauty products
- Photoshoot & videography of products for online presence.
- Social media management for TikTok and Instagram, with copywriting & posting of artworks.
- Managed online enquiries
- In-person PR 
- Ideation of seasonal launches 
- Artwork creation on Figma, Canva & other video editing softwares.
- Writing of articles 
- Name card creation
- Product label creation
- Logo & brand colour creation
- Many more!