Biography
Hello, I am Sin Yee. I am enthusiastic about contributing my skills and passion for UI/UX design to a dynamic team eager to push the boundaries of digital experiences. Let's collaborate to create user-centric solutions that not only meet but exceed expectations. Always adding values with experiences in shaping seamless interactions and delightful user journeys.
With a keen eye for detail, I thrive on transforming concepts into visually captivating and functional designs that resonate with users. My dedication to delivering high-quality, user-centric solutions is evident in every pixel, ensuring seamless and engaging experiences that exceed expectations.
Experience
UI/UX DESIGNER - Oct 2022 - Dec 2023
elTOV Singapore Pte Ltd
Key Result Areas:
elTOV Singapore Pte Ltd
Key Result Areas:
- Design kiosk and mobile wayfinding UI to enhance user experience and facilitate efficient navigation by using Figma.
- Conceptualise designs by mapping out user flows, user journeys and sitemaps to draft the initial design framework.
- Create and implement visually cohesive interface elements such as navigation bars, cards, and CTA buttons, following established design system guidelines to ensure consistency and intuitive user interaction across digital platforms.
- Conduct comprehensive client research encompassing thorough analysis of websites and brand guidelines, translating and gathering insights into bespoke designs aligned with their unique specifications and requirements.
- Create Figma prototype allows customers to conduct comprehensive and near-real-time product testing.
- Pro-active team player by continuously contributing in working closely with Sales Development, R&D and Project Managers throughout the design lifecycle, ensuring cohesive and user-friendly UI/UX solutions that align with project objectives and meet within timeline.
- Create website designs that harmoniously align with established brand design systems, utilising a diverse palette of fonts, colours, and, images.
- Assist in preparing and designing proposals with unique key selling points based on individual tender requirements.
- Proficient in photography and videography to capture completed projects for company’s website development and company’s portfolio.
- Proficient in photo and video editing by utilising Adobe Premiere Pro to enhance visual contents.
- Design 2D animations with captivating text and graphic animations with dynamic elements and buttons using After Effects.
- Create engaging contents for LinkedIn posts to promote brand awareness.
UI/UX DESIGNER INTERN – May 2022 - Jul 2022
RF Infinite Sdn. Bhd.
Key Result Areas:
- Conduct product research such as competitive analysis, user persona, assumptions, user journey, flow chart, etc.
- Assist in designing wireframes.
- Assist in website and mobile apps design.
- Propose design solutions for better user experience.
Skills
UI & UX DesignFigmaPhotoshopAdobe IllustratorPremiere ProAfter Effects3D ModelingCanvaVideo EditingHTML5CSS
- Female
- Singapore
- Joined on Jan 2024