Hi, my name is Zoey and I'm creative and versatile Art Director/Creative Designer who take the lead in proposing art direction and the development of artworks for various well-known brands, such as Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, In Good Company and more. In addition to acquiring a degree in Fashion Media at Lasalle College of the Arts, I also have a BA in International Marketing from Birmingham City University. I have a passion for photography, fashion, and anything art-sy.

I excel at creating visually appealing artwork, such as graphic images, layouts, photographs, and videos for not only social media channels but also ad campaigns that align with clients' branding guidelines and objectives. My day-to-day responsibilities involve developing moodboard concepts, executing product photoshoots based on client briefs, and collaborating with internal copywriters and project managers to ensure deliverables are on track and meet client standards and requirements.

I have a keen eye for design trends and styles, and I'm well-versed in using various design tools, such as Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects, and Capcut, etc. to create stunning and engaging content.

One of the many achievements that I'm proud of is my graduation project "These Weirdos: Talk Nerdy to Me", that won Bronze in Fashion Photography by The Crowbar Awards in 2017.

My portfolio: https://bit.ly/zoeyportf.

Art Director | Lead Creative Designer | Photographer
Onyx Island Pte. Ltd. · Full-time Nov 2021 - Present · 2 yrs 4 mos - Singapore

• Take the lead in proposing art direction and the overall look and feel of several well-known brands such as Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, Derma Lab, Ebene, IRÉN Skin, Cellarmaster Wines, etc.
• Research design trends and styles to conceptualize and develop visually appealing artworks such as graphic images, layouts, photos, and videos for social media channels and ad campaigns that align with clients’ branding guidelines and objectives.
• Create various moodboard concepts for product photoshoots based on client briefs, and collaborate with internal copywriters and project managers to ensure that deliverables meet client standards and requirements.
• Plan and execute product photoshoots from prop procurement, shot composition and framing, to camera and lighting equipment setup.
• In charge of the post-production process, including editing, retouching, and color-grading photos and videos.
• Work closely with account managers to understand clients’ communication strategies to provide creative solutions and social media strategies.

Marketing Designer -
Eclecticism Pte Ltd · Full-time Aug 2018 - Aug 2020 · 2 yrs 1 mo Singapore

• Coordinated with the Marketing team and worked closely with the Marketing Manager to come up with new marketing campaign ideas and draft up marketing plans.
• Created, developed visual concepts and curated strategies for social media campaigns on Facebook and Instagram to promote retail brands and products, online and offline services; achievements included: increased customer engagement for social media by 127% (as per Instagram Insights and Facebook
Insights from Nov ‘18 to Nov ‘19).
• Identified and keeped up with social media trends to propose appropriate actions to increase engagement levels for the company’s online platforms; achieved weekly 20% new fan acquisition with an average of 6% engagement rate on Instagram.
• Full project management from conceptualization stage to the execution stage for every task given. Maintain good rapport with more than 20 in-house brands and 10+ consignment brands.