Biography
Hey, I am Jacqueline, a passionate digital artist and illustrator with 10+ years of experience in various projects related to animation, graphic design and IP creation. I am a creative, independent and detail-oriented person who can have experiences working in teams.

  • Familiar with Adobe Creative Suite, particularly with Photoshop, Animate and Storyboard Pro
  • Specialize in Design for animation (Visual Development, content creation, Storyboard) , Illustration (Graphic Design, Book)
Experience
Freelance Artist
Chips and Toon Pte Ltd  
Feb 2023 - present

Background artist - MOE CCEB module Videos 1 and 2 
- Aliasing with creative director and making changes based on client feedback.
Art Director and Illustration Supervisor 
- Proposed a successful 3- book children picture book project to LKYFB, "Let's go YingYing!", provided the content ideation and illustration mockups
- Collaborated with external writer and company to develop the books 
- Designed book titles, page layout sketch drafts and color boards of all books
- Supervised and lead an external team of illustrators for production to ensure style and quality consistency
  •  Ideation, Illustration, Title design and Graphic design
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Storyboard Artist
Moonbug Entertainment · Full-time
Feb 2023 - Jan 2024 · 1 yr
Singapore, Singapore · Hybrid

Storyboard Artist for : "Oddbods S4" (Longform series on Youtube)
- Participated in Story Rooms, where we would brainstorm and write ideas for stories or gags. 
- Creating storyboards based on scripts or rough outlines.
- Pitching storyboards to directors and making changes based on feedback.
Storyboard Artist for : "Oddbods S4" (Longform series on Youtube) ● Participated in Story Rooms, where we would brainstorm and write ideas for stories or gags. ● Creating storyboards based on scripts or rough outlines. ● Pitching storyboards to directors and making changes based on feedback.
  • Storyboarding, Storyboard Pro and Ideation
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Pre-production Artist
Chips and Toon Pte Ltd · Full-time
2014 to Jan 2023 · 9 yrs 1 mo
Singapore · On-site

To provide concept designs - characters, backgrounds, illustrations - and storyboards for projects and pitch proposals. Analyse and explore different aesthetic type to create unique and appealing styles per project, in mind with the company's production workflow. Art supervisor of a team of external artists for projects.
Key projects :

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Visual Development | Episodic Storyboard Artist | Background Supervisor 
for the company’s IP 2D animated webseries [Fox Tales, Season 1 and 2]. Developed the series' overrall background style. Designed characters, props, color mood boards and key backgrounds for all episodes based on the series' style guide. Provide shot layouts for the external team of background artists and supervised the team to ensure production quality.
- Episode Background Supervisor | Layout Artist | Background Artist 
 for [Kung Fu Wa! 天真与功夫袜 ] 2D Animated China Series -- Design and provide background shot layouts from Animatic and supervised a team of external artists and ensure production quality as fixed by the Art Department for delivery.

- Concept Artist | Background and Layout Artist for [Sharkdog] Nickelodeon 2D Pilot Short. 
Designed Side characters, Props and background designs and shot layouts based on Style Guide set by Creator and Team.

- Director for MOE Humanities 2022 Animation shorts. 
Directed and managed script writer, voice actors, animation and artists to fulfill the vision of the clients. Review and provide feedback on designs at all stages of the production pipeline to ensure consistency in the vision.

- Created full story beats for “Tiny Island 2018 Project” film, Created storyboards based on sequence outline.

- Background Artist Assistant for 2D Animated Series [BattleClaw China]
To provide concept designs - characters, backgrounds, illustrations - and storyboards for projects and pitch proposals. Analyse and explore different aesthetic type to create unique and appealing styles per project, in mind with the company's production workflow. Art supervisor of a team of external artists for projects. 
  • Team Management, Visual Development, Illustration, Graphic Design, Background Art
Skills
PhotoshopVisual developmentillustrationgraphic deisgn
Female
Central, Singapore
Joined on Jan 2025