Prarthana Rao
Designer
  • Singapore
Biography
I'm a creative student pursuing a Bachelor’s Degree in Design Practice: Design Communication at NAFA, partnered with UAL. Proficient in writing, design thinking, communication, and market research, I'm confident, determined, and skilled in organizational planning. I'm seeking opportunities in UI/UX and service design, believing in a unique approach that prioritizes a user-centric mindset, empathy, problem-solving, and meticulous attention to detail.
Experience
GIIS Interact Club | Director of Design and Marketing
July 2020 – July 2021

  • Designed posters, social media posts, and merchandise, enhancing the club’s visual presence.
  • Managed social media accounts, significantly increasing engagement and follower count.
  • Organized and hosted charity events and drives, successfully raising funds and awareness for various causes.

GIIS Chess Club | Director of Design and Marketing
July 2020 – July 2021

  • Created and promoted marketing materials for club events, boosting participation and visibility.
  • Coordinated with club members to design engaging content for newsletters and social media.

Dexly | Marketing Intern
January 2022 – March 2022

  • Led a team of content writers and designers, overseeing the creation of high-quality marketing materials.
  • Developed and managed social media calendars, ensuring consistent and strategic content posting.
  • Designed and executed social media campaigns, contributing to increased brand awareness and customer engagement.
  • Developed promotional schemes to attract and retain customers, enhancing the company’s market presence.

Kalakriti @ NAFA | Head of Event Management
November 2023 – Present

  • Directed all aspects of event planning and execution, from initial concept to final logistics.
  • Coordinated with vendors, sponsors, and participants to ensure smooth event operations.
  • Managed event budgets and timelines, ensuring efficient use of resources and timely delivery of events.
  • Implemented feedback mechanisms to continuously improve event quality and attendee satisfaction.

Accomplishments

  • Won the GIIS Entrepreneurial Competition in Singapore for a safety product design.
  • Organized a charity drive for the SMILE Foundation.
  • Volunteered as a designer for the ASEAN Youth Volunteer Programme.
  • Shortlisted for the Crowbar competition 2023.
  • Selected for the Beijing Normal University Exhibition 2024.
Skills
UI & UX DesignFigmaPhotoshopSocial Media Design
Female
Singapore
Joined on May 2024